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Made with Care


Made with Care

The Department of Health and Social Care’s ‘Made With Care’ recruitment campaign launched on 3rd November 2021 and will run continuously until March 2022, to encourage people to pursue a rewarding career in adult social care.

Created to support care providers in recruiting the dedicated staff they need, this campaign shows the amazing work that care workers do, celebrates the way they empower the people they care for and shines a light on the emotional rewards of the role. 

The campaign tackles perceived barriers to taking up care work, encouraging job seekers to consider a role in the sector. The key messages therefore emphasise:

  • the importance of personal qualities over qualifications
  • the opportunities for training to develop a career in adult social care
  • the availability of flexible working

The campaign advertising directs job seekers to where they can research careers in adult social care and search for social care jobs near them through the DWP ‘Find a Job’ platform.

In addition to this, free downloadable campaign materials, templates and expert advice have been developed for use by the adult social care sector. These can be used at any time to support their own recruitment activity – not just within the Made With Care campaign’s live advertising periods. They have been designed to be used by anyone in the sector from a national organisation to an independent care provider or an individual employer. 

Please note these assets are cleared for use in England only.

For any queries about these resources please contact