Skip to main content

Better Health Adult Obesity


After successfully kickstarting the nation’s health at launch in 2020, the Better Health campaign is returning in January 2021 with positive and motivating messages to support us all to take action to improve our health. The campaign will show the public the simple steps they can take to help them feel better.

For almost everyone, life in 2020 has been fundamentally different. It has prompted people to reflect on what really matters to them, with many of our audience refocusing on family, friends, and health. Recent research revealed that 80% of adults plan to make at least one change to their health and wellbeing in 2021.

Public Health England’s Better Health campaign launches on Monday 4th January, to help provide the nation with the resources to take the first steps towards making positive, healthier choices in 2021. As they look towards the start of a new year, people are looking for support to take practical actions that could make them feel better, so January’s Better Health campaign provides just that, whether people want to lose weight, quit smoking or increase their activity levels.

The Better Health website has information and tools available to help get people started.