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NHS 111 Winter 2021/22

Overview

On Monday 1 November, NHS England and NHS Improvement will launch the next phase of this year’s ‘Help Us, Help You’ campaign which will focus on the NHS 111 service. The aim of the campaign is to encourage people to use NHS 111 online first when they have an urgent but not life-threatening medical need, rather than going straight to A&E/Emergency Departments.

The activity will also seek to increase awareness and understanding that NHS 111 online makes it easier for patients to get the treatment they need in the right place. NHS 111 online can also direct patients to urgent treatment centres/walk in centres, GPs, pharmacies and emergency dental services and, if needed, arrange a call from a healthcare professional.

The target audience for this campaign is all adults with a focus on young people (20-29) and parents of children aged 5-12 years.

The campaign will run in England across TV, video on demand services, out of home, paid search and social media. This will be supported with consumer PR activity, multicultural communications and partnership work as well as engagement with disability organisations to reach excluded disabled audiences with alternative formats being available for partners.

The ‘Help Us, Help You’ NHS 111 campaign will run from 1 November 2021 until the end of March 2022.

Marketing materials are available to download from here, while others will be available in the coming days. Resources include:

  • Communications toolkit
  • A3 and A4 posters
  • TV advertisement
  • Cut downs of the TV advertisement for social media
  • Web banners
  • Out of home assets (digital and static)
  • Email signatures
  • Radio script
  • Digital screens
  • Pop up banner artwork
  • A5 leaflets