NHS England's ‘Help Us, Help You’ campaign - ‘Lung Cancer Symptoms’ re-launches on 1 August 2022. The activity is a re-running of the the lung cancer campaign from last year with slightly updated creative assets.
The aim of this campaign is to raise awareness of the key symptom of lung cancer – a cough that lasts for three weeks or more, and to encourage those who have this symptom to contact their GP practice.
The campaign targets adults over the age of 60, who are more at risk of lung cancer, and particularly those from C2DE socio-economic groups. The campaign also targets friends and family members to encourage loved ones to contact
their GP practice if they are experiencing the key symptom of lung cancer.
The campaign will run in England across TV, catch up TV services, radio, PR, press, partnerships, social media and search. Activity will also include multicultural and accessibility communications.
Usage rights will expire on 1 August 2023.