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Activation Guide

Activation Guide for local authority commissioners / local authority marketing and communications departments for the promotion of adult tier 2 behavioural weight management services using the Better Health brand. 

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Product code
Overview

Use this activation guide to employ the Better Health brand to promote adult tier 2 behavioural weight management services commissioned by local authorities.

Guide includes information on:

  • Campaign overview
  • Brand assets and usage
  • Motivational messaging
  • Customer journey mapping
  • Call to action
  • Digital learnings
  • Brand examples
Format ZIP
File size 1.31 MB
Link https://campaignresources.phe.gov.uk/resources/campaigns/127-local-authority-tier-2-adult-weight-management-programme-activation-guide-/resources/5954