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Help Us Help You - Heart Attack

Overview

NHS England and NHS Improvement has launched a Heart Attack campaign. The first NHS campaign of its kind, it raises awareness of the symptoms of a heart attack and encourages anyone experiencing these symptoms to dial 999. Campaign assets can now be downloaded from the Campaign Resource Centre.

Heart and circulatory disease, also known as cardiovascular disease, causes a quarter of all deaths in the UK and is the largest cause of premature mortality in deprived areas. This is the single biggest area where the NHS can save lives over the next 10 years. 

While people act upon chest pain or symptoms commonly associated with cardiac arrests, heart attacks manifest themselves in different ways, and people may not recognise other symptoms (such as general feeling of unease, feeling weak or lightheaded). Chest pain can also manifest as tightness or squeezing, rather than pain. 

The NHS ‘Help Us Help You’ Heart Attack campaign aims to: 

  • increase audience understanding of the symptoms of a heart attack 
  • increase intention to dial 999 if they see or experience any one of the signs 
  • increase earlier presentation of heart attacks, leading to earlier treatment, and improved outcomes for patients  

The key target audiences for the campaign are adults 50+ upweighted to C2DE, ethnic minority groups (particularly South Asian and Black groups with high incidence) and adults who may act as a ‘heart attack helper’ by dialing 999 on behalf of someone else.  

The campaign will run across Video On Demand (VOD), radio, paid social, PR, partnerships, multicultural communications and accessibility communications  

Assets to support the campaign will be made available on the Campaign Resource Centre, including:

  • Campaign toolkit
  • 60 second advert video content
  • Posters 
  • Social media -  calendar, statics and video content
  • Digital screens
  • Email signatures

The campaign will run from 14 February to 31 March.