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Smoking continues to be the major preventable cause of premature death and disease in England, causing 80,000 deaths and costing the NHS an estimated £2.7 billion each year. Around 8.5 million people in England smoke but two-thirds tell us that they want to quit.

The NHS Smokefree brand was launched in 2006 to remind smokers why they need and want to stop, and to signpost the support available to maximize their chances of success.

NHS Smokefree, funded by Public Health England, produce a number of national campaigns every year but need your help to encourage people in your local area to stop smoking. As such, we provide a range of resources for you to use, based on best marketing practice, insight and testing with smokers.

Creative templates are free to use and have been designed so they can be easily adapted to include your organisation’s contact details and logos. From advertising artwork to event toolkits, you’ll find everything you need to make local marketing as simple and effective as possible.

Click here to view the Smokefree Marketing Campaign Strategy 2012- 2015


Upcoming campaign - Health Harms

Nov 28 2017

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Reminding smokers about physical damage caused by smoking

Learn more

Other smokefree campaigns

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