Be Clear on Cancer campaigns aim to improve early diagnosis of cancer by raising public awareness of signs and/or symptoms of cancer, and to encourage people to see their GP without delay. The programme is led by Public Health England, working in partnership with the Department of Health, NHS England and Cancer Research UK. Each campaign is tested locally and then regionally, with a view to rolling them out nationally if they prove to be effective.
Who created Be Clear on Cancer?
The Department of Health appointed the agency M&C Saatchi in 2010 and together they created the Be Clear on Cancer brand. Be Clear on Cancer has been in use since January 2011 to promote awareness and early diagnosis.
Which Cancers are covered by the Be Clear on Cancer brand?
Be Clear on Cancer has been developed for bowel, lung, breast, blood in urine (as a symptom of bladder and kidney cancer), oesophago-gastric and ovarian cancers. An additional breast cancer campaign specifically for women over 70 years and a cancer symptoms campaign called 'Know 4 sure' have also been developed.
Following the Improving Outcomes: A Strategy for Cancer (2011), the Government set it's ambition to save an additional 5, 000 lives per year by 2014/15. The aim was to achieve this through earlier diagnosis and better access to treatment. Be Clear on Cancer is an early diagnosis cancer campaign led by Public Health England, working in partnership with the Department of Health and NHS England.
The forthcoming national Be Clear on Cancer Blood in Pee symptoms awareness campaign has just been announced in the latest Clinical letter.
Latest campaign - Blood in Pee
Raising awareness of bladder and kidney cancers