On Friday 30th December 2016 we launched a campaign to highlight the damaging effect smoking has on the heart, and urging smokers to quit smoking in the new year.
The Smokefree campaign reveals that 45 people a day die of cardiovascular disease (CVD) caused by smoking, which is over 16,500 a year in England. CVD includes all diseases of the heart and circulation, including heart attacks and strokes.
Smoking increases the risk of heart disease by a quarter (24%) and doubles the risk of heart attack or stroke.
The Smokefree campaign coincides with the first year that all cigarettes in the UK will be sold in unattractive standard packs, with graphic picture health warnings.
Above is a short film that we released, featuring children’s TV and NHS doctor Dr Ranj and primary school children creating their own heartfelt messages about the dangers of smoking, inspired by the new standard packs.
Smokers are encouraged to search ‘Smokefree’ online for free quitting support and tools, to help them give up in the new year.
If you are a local authority or NHS partner, you can find out more about the campaign approach by signing into your account at the top of the page.