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Public flu vaccination campaign

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To ensure we encourage eligible cohorts where uptake is traditionally lowest, we will launch with a precision targeted campaign from Monday 5 October 2020 focusing on parents of 2-3 year olds, pregnant women and people with long-term health conditions. From 19 October we will expand our approach to include broadcast advertising, targeting eligible cohorts where we know there is sufficient vaccine supply. This approach will support:

  • the management of the public expectation of when they can expect to be invited to get their vaccine
  • whilst still driving those groups with lowest uptake in to get their vaccine where vaccine is available

Partners can still promote the campaign using PHE assets before 19 October 2020. However, we suggest you consider local vaccine levels where ever possible.

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