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Winter Vaccinations Public Facing Campaign

Overview

This autumn/winter flu vaccination and COVID-19 boosters will be critical to protecting lives, livelihoods and the NHS. Communications will play a critical role in maximising uptake of both vaccines amongst eligible groups.

Therefore, we are running an integrated campaign signalling the importance of both vaccines building on learnings from previous flu and COVID-19 vaccine marketing activity to inform the public about the threat of both viruses circulating this winter, overcome barriers to vaccine uptake and hero the benefits of vaccines to increase intention to get vaccinated and get protected.

This year's campaign will be a multi-channel marketing programme which includes TV/BVOD, audio, social & digital media, OOH, multicultural media, PR and partnerships activity. The campaign launched with some priming audience targeted social media activity and PR in early October, with the broadcast launch going live later in the month and running into late December.

COVID-19

•        Care home residents & staff

•        Frontline health and social care workers

•        People who are clinically extremely vulnerable

•        Adults 16-65 in at risk groups

•        50+ year olds

Flu

•        65+ year olds

•        People with long term health conditions

•        Pregnant women

•        Parents of 2-16-year olds

•       50-64-year olds

•       Frontline health and social care workers

Partners can promote the campaign using campaign resources which will be available from late October.