On the 19th July 2018, Public Health England (PHE) ran a national campaign to raise awareness of ‘blood in pee’ as a symptom of bladder and kidney cancers.
The campaign was first piloted at a local and regional level and went national across England for the first time from October to November 2013. Since then the campaign has run a further two times: October to November 2014 and February to March 2016.
The main message for the public is: If you notice blood in your pee, even if it's 'just the once', tell your doctor. The advert will also highlight that finding cancer early makes it more treatable.
The primary target audience for the campaign is men and women over the age of 50 from lower socio-economic groups.
Based on experience of running the campaigns before and in-depth insight into our target audience, campaign activities will included TV, radio, and social media (Facebook). Due to the nature of the campaign there will also be advertising in key locations such as washrooms.
We hope you are able to support the campaign, by working in partnership, we aim to get everyone in the country to check before they flush.
What is Be Clear on Cancer?
Be Clear on Cancer aims to achieve earlier diagnosis of cancer by raising awareness of the signs and symptoms. The campaigns encourage people with relevant symptoms to see their GP without delay.
Has the ‘blood in pee’ campaign run before? The campaign started off as regional pilots in early 2012 and since then the national campaign has run a number of times with the last campaign in 2016.
Impact on services
It is difficult to predict the exact impact that this campaign will have on services: it will be influenced by the size and age profile of your population and in some cases the type of industry in your area. It may be useful to look at local data and the change in the number of requests for appointments, diagnostic tests, urgent referrals and treatments around the last 'blood in pee' campaign that ran February to March 2016. This may help with planning for this years campaign.
Using campaign materials
We would ask local teams to help distribute materials to libraries, community settings, local charities, pharmacies, care homes, housing associations and any other suitable venues. If you would like further information on how you can help promote the campaign locally or engage local partners, please contact firstname.lastname@example.org.