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One You

Using the brand


Case Studies from Across England

Local authorities and NHS organisations are an integral part of One You. We set out to build a flexible brand that could be used locally to inspire change and engagement with community-led services, helping residents address the One You key behaviours.

We’ve seen a wide range of partner activity, from promoting One You to motivate employees to be more active, to the complete rebranding of services and we are delighted to share 8 case studies with you from around the country to provide ideas and inspiration for your own local campaigns. Click on each of the images below to download the relevant case study and watch the video above. 



How you can use the One You brand

One You is a real opportunity to talk to adults about how they live their lives. In the first year alone we want to engage with more than one million adults, and help change the way we behave when it comes to looking after ourselves.

Changing behaviour requires concerted effort to create an environment in which it is easier for people to lead healthier lives.

To make that happen, we need your help. We know local authorities will have a crucial role to play in making sure One You meets the needs of communities across the whole of England.

That’s why we’ve created a whole host of assets and materials, which you can have free access to use in your own work and distribute to commissioned services and partners.

Together we can develop more than a brand, so that One You becomes a force that local authorities, the NHS, employers, charities, commercial partners and individuals enthuse about, add value to and create content for.

Accessing open artwork

When you have chosen the artwork you’d like to localise for your area, please follow this step-by-step guide:

  1. Fill out this form and email it to us with details of the artwork you would like to localise
  2. The partnerships team will send you the requested artwork files in eps. format
  3. Please reply with your draft artwork (low resolution PDF)and the completed form
  4. The partnerships team will approve your use of the One You brand