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One You Active 10



Why are you focusing on Physical Activity?

Physical inactivity is a major cause of disease and disability for adults in the UK. It negatively impacts the health, social and economic outcomes of individuals and costs the NHS in England millions every year.[i]

To help combat physical inactivity in adults, from 20 March 2017 a new strand of work from One You aims to encourage adults across England to incorporate more physical activity into their life by simply going for a brisk ten minute walk (or more) every day.


What is One You?

Launched in March 2016, One You is a campaign by Public Health England that aims to inform, energise and engage millions of adults, especially those in the 40-60 age 'mid-life' group, to make small changes to improve their own health by eating well, moving more, drinking less and quitting smoking. One You also provides information on how people can reduce their stress levels, sleep better and encourages eligible adults to take advantage of the NHS Health Checks that are available.


What is the message of the One You Physical Activity campaign?

The campaign aims to highlight the health and wellbeing benefits of doing ten continuous minutes of brisk walking every day. A regular brisk ten minute walk every day can make you feel better in so many ways. It can boost your energy, clear your head and lift your mood. It also raises your heart rate and can go some way towards lowering your risk of serious illnesses, such as heart disease and type 2 diabetes.

Evidence has demonstrated the following health benefits from a brisk 10 minute walk everyday:

  • Increased physical fitness
  • Greater ease of performance of everyday physical activities
  • Improved mood
  • Improved quality of life
  • Increased physical leanness and healthier weight.[i]

The campaign activity from One You highlights that there is a free new, ‘Active 10’ app, that shows users how much brisk walking they are currently doing each day and provides tips and encouragement on how they can fit ten minute bursts of brisk walking, known as an Active 10, into their day.


Who is the activity aimed at?

One You is created for all adults, but particularly adults in mid-life (40-60 years) in routine and manual jobs. At 40+ there are still a range of small lifestyle changes people can make that have a positive impact on their health and quality of life, now and in the future. Incorporating a ten minute brisk walk, or more, into daily life is just one example of a small change that can have a big impact, particularly for those that struggle to fit other forms of physical activity into their routine.


What is the main focus of the Active 10 app?

The main focus of the Active 10 app is showing people:

a. The amount of time they have spent walking

b. The amount of time they have spent walking briskly

c. The number of chunks of 10 minutes of brisk walking they have achieved (known as Active 10s).

The Active 10 app shows how much brisk walking an individual is currently doing and helps to show people how they can fit a ten minute brisk walk into their day. It breaks this brisk walking down into manageable chunks of ten minutes and encourages at least one session every day (which equates to 70 minutes a week). Users can set their own goals and the app encourages people to progress up to 30 brisk minutes of walking per day, to meet the 150 minutes recommended by the Chief Medical Officer.

Where can people download the Active 10 app?

People can download the Active 10 app from the iTunes app store (for iOS) and Google Play store (for Android):

For iOS:

For Android:


[i] Public Health England, 2014; Scarborough et al., 2011

[i] Foster, Murphy, & Brannan, 2016

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