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One You Active 10



Why are you focusing on Physical Activity?

Physical inactivity is a major cause of disease and disability for adults in the UK. It negatively impacts the health, social and economic outcomes of individuals and costs the NHS in England millions every year.[i]

To help combat physical inactivity in adults, Public Health England launched Active 10 in March 2017 under the One You brand, which aims to encourage adults across England to incorporate more physical activity into their life by simply going for a brisk ten minute walk (or more) every day.

Active 10 will be relaunched on June 4th 2018 with PR, paid media and partnerships activating nationally and regionally.


What is One You?

One You is a nationwide programme that supports adults in making simple changes that can have a huge influence on their health – changes that could help prevent diseases such as type 2 diabetes, cancer and heart disease, and reduce the risk of suffering a stroke or living with dementia, disability and frailty in later life. It aims to inform, energise and engage millions of adults, especially those in the 40-60 ‘mid-life’ group, to make changes to improve their own health by eating well, moving more, drinking less and quitting smoking. One You also provides information on free health checks and how people can reduce their stress levels and sleep better.

Further information about One You can be found via the website at:


What is the message of the One You Physical Activity campaign?

The campaign aims to highlight the health and wellbeing benefits of doing at least ten continuous minutes of brisk walking every day. A regular brisk ten minute walk every day can make you feel better in so many ways. It can boost your energy, clear your head and lift your mood. It also raises your heart rate and can go some way towards lowering your risk of serious illnesses, such as heart disease, type 2 diabetes, dementia and some cancers. It can also reduce the risk of early death.

Evidence has demonstrated the following health benefits from a brisk 10 minute walk everyday:

  • Increased physical fitness
  • Greater ease of performance of everyday physical activities
  • Improved mood
  • Improved quality of life
  • Increased physical leanness and healthier weight.[i]

The campaign activity from One You highlights that there is a free ‘Active 10’ app, that shows users how much brisk walking they are currently doing each day and provides tips and encouragement on how they can fit ten minute bursts of brisk walking, known as an Active 10, into their day.


Who is the activity aimed at?

Active 10 is for all adults, but particularly adults in mid-life (40-60 years). At 40+ there are still a range of small lifestyle changes people can make that have a positive impact on their health and quality of life, now and in the future. Incorporating a ten-minute brisk walk, or more, into daily life is just one example of a small change that can have a big impact, particularly for those that struggle to fit any physical activity or exercise into their daily life.


What is the main focus of the Active 10 app?

The main focus of the Active 10 app is showing people:

a. The amount of time they have spent walking

b. The amount of time they have spent walking briskly

c. The number of chunks of 10 minutes of brisk walking they have achieved (known as Active 10s).

The Active 10 app shows how much brisk walking an individual is currently doing and helps to show people how they can fit a ten minute brisk walk into their day. It breaks this brisk walking down into manageable chunks of ten minutes and encourages at least one session every day (which equates to 70 minutes a week). Users can set their own goals and the app encourages people to progress up to 30 brisk minutes of walking per day, to meet the 150 minutes recommended by the Chief Medical Officer.

Where can people download the Active 10 app?

People can download the Active 10 app:


[i] Public Health England, 2014; Scarborough et al., 2011

[i] Foster, Murphy, & Brannan, 2016