On 14th February 2022, The Office for Health Improvement and Disparities, with the support of NHS England and NHS Improvement will launch a national cervical screening campaign. The Help Us Help You – Cervical Screening campaign will encourage those eligible for screening - women and people with a cervix aged 25-64 - to respond to their cervical screening invitation letter, and to book an appointment with their GP practice if they missed their last screening.
Two women die every day from cervical cancer, yet it is one of the most preventable cancers. Around 2,700 women in England are diagnosed with cervical cancer each year and it is the second most common cancer amongst women under 35.
The campaign will raise awareness of the risks of cervical cancer and highlight the preventative benefits of screening. The overall aim of the campaign is to increase the number of those eligible attending their screening.
The key objectives of the campaign are to empower women and people with a cervix to attend their cervical screening. This will be done by communicating the importance and preventative purpose of screening and addressing the specific barriers to screening by providing reassurance, addressing misconceptions and increasing motivation to book and appointment when invited.
Running throughout England for four weeks between 14 February - 14 March 2022, the campaign will include advertising on TV, video on demand, social media and paid search, along with national and regional PR activity. There will also be activity targeted to ethnic minority (Black and South Asian) and LGBTQ+ people with a cervix, as these groups can experience specific barriers to taking up screening.
Our partners play an integral part in supporting this campaign. Local authorities, NHS and NGO partners will be able to order and download digital and print assets from the Campaign Resource Centre (CRC). A communications toolkit will also be made available with information to help local authorities and NHS England partners promote the campaign in their local area. It will include long/short copy and key messages.