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NHS 111


The NHS 111 'Help Us Help You – Know What to Do’ campaign launches 21 October 2019.

This year the NHS 111 campaign will run nationally with TV advertising, video on demand, search, social media and partnerships. This phase aims to increase the number of people contacting NHS 111 when they have an urgent, but non-life-threatening, medical need so that they can be directed (either over the phone or online) to the most appropriate service. The campaign encourages people to go straight to NHS 111, instead of worrying, self-diagnosing or second-guessing what they should do when they have an urgent health problem.

The primary audience is all members of the public over the age of 16 and in particular 20-29 year-olds, which NHS statistics show to be more frequent users of A&E

The NHS 111 campaign is a part of the overarching 'Help Us, Help You' campaign.

'Help Us, Help You'

This winter NHS England and NHS Improvement and Public Health England is once again running the overarching NHS Winter Pressures campaign – ‘Help Us, Help You’ - to help the public understand how they can stay well this winter and access appropriate services.

The winter months can be challenging for the NHS, especially for urgent care services. The Winter Pressures campaign is delivered across a range of phases that target different audiences with different calls to action to help reduce these pressures. This includes messages about flu vaccination, contacting NHS 111, seeking advice at the first signs of a winter illness, accessing evening and weekend GP appointments and the advantages of consulting with community pharmacists.