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2019 Change4Life 10MSU

Campaign Tracking

As part of PHE’s marketing campaigns, we track digital activity through the use of URL (web link) tracking software. We offer our upper tier local authority partners the use of bespoke po.st URLs so that you will be able to see how your digital activity on this campaign reaches your audience.

By using the allocated URL across all of your digital activity when directing people to the Change4Life sign up form, you can track the impact of local activity.

Through our online tool, you will be able to sign in and access your own live reporting stats and reports.

PO.ST url briefing: Instructions for live performance tracking 

At the end of the campaign period, we will also be able to tell you:

  • How many people registered on the Change4Life website 
  • Of those who used your unique URL, how many live in your LA area and how many live in a different LA area
  • Email engagement data (by Ward, LSOA, postcode sector)

Where will the URL go to?

The URL takes users to this page on the Change4Life website: https://www.nhs.uk/change4life/activities 

How to access your po.st URL link

To request a po.st URL for your upper tier local authority please contact partnerships@phe.gov.uk