How Change4Life is supporting families in Leeds to be food smart
The Leeds City Council public health team overcome the lack of a social marketing budget by maximising use of the Change4Life brand and resources to promote healthy eating and behaviour change for little or no cost.
The Change4Life campaign is making a valuable difference in Leeds. It is really popular with local schools and encourages children and their families to switch to healthier behaviours. Whether it is eating a decent breakfast or reducing sugary drink consumption, there are lots of ways to support children and everyone else to be a healthy weight and this investment in healthier behaviour can pay dividends for years to come. - Councillor Rebecca Charlwood, chair of the Leeds Health and Wellbeing Board
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