Skip to main content

How to Run a PR Campaign

PR is an effective way of communicating your campaign in a different way to advertising. By
using an objective third-party – such as a newspaper, magazine, radio, blog or social post –
you can add authenticity. There are a number of PR resources on the Campaign Resource
Centre to help you get your message across and this guide will ensure you use them to your best advantage.

You must be signed in
Sign in or register
Product code
  • Getting started
  • Reaching your audience
  • Creating press releases
  • Other forms of PR activity
    • TV and radio
    • Events and conferences
    • Awards
    • Social Media
  • Stunts and photocalls
  • Measuring campaign success
Format PDF
File size 3.58 MB