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How to Run a PR Campaign

PR is an effective way of communicating your campaign in a different way to advertising. By
using an objective third-party – such as a newspaper, magazine, radio, blog or social post –
you can add authenticity. There are a number of PR resources on the Campaign Resource
Centre to help you get your message across and this guide will ensure you use them to your best advantage.

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Overview
  • Getting started
  • Reaching your audience
  • Creating press releases
  • Other forms of PR activity
    • TV and radio
    • Events and conferences
    • Awards
    • Social Media
  • Stunts and photocalls
  • Measuring campaign success
Format PDF
File size 3.58 MB
Link https://campaignresources.phe.gov.uk/resources/information/resources/2325