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How to Create an Email Campaign

Emails are a powerful way to communicate your campaign message – and give readers more detailed information at the same time. On the Campaign Resource Centre website, you’ll find information and resources that you can use when creating your email. However, like all marketing, before you get to that point, you need to do some planning.

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Overview
  • Getting started
  • Content is king
  • Subject line
  • Preview line
  • Body copy
  • Call to action (CTA)
  • Timing
  • Testing, testing
    • Email design tips
    • Layout
    • Images
    • Links
    • Email signatures
  • Be mindful of mobile
  • Creative sign-off
  • Evaluating success
Format PDF
File size 457 KB
Link https://campaignresources.phe.gov.uk/resources/information/resources/2332