What we do
Our overall ambition is to:
‘Motivate and support millions more people to make and sustain changes that improve their health.’
Our Marketing Strategy 2014-2017 describes how we will apply marketing to support the objectives of England’s public health system and PHE’s Business Plan.
The strategy outlines five cross-cutting principles:
We are locally driven
We prototype, learn and refine
We will create more innovative content
We will provide ‘on-demand’ digital public health
We only ever work in partnership
Partnership activity plays an integral role across all of our campaigns. Change4Life in particular has led the way across government in maximising the in-kind revenue from commercial and public sector partnerships. Over 200 national organisations have collectively provided £51.5 million of in-kind support to the programme. This level of investment is increasing year on year as the range of activity increases. Our partners have also extended our audience reach by around c 120m.
In addition local authorities, local supporters and the NHS have distributed about 30 million pieces of Change4Life collateral, thousands of Quit Tools and Kits and endorsed and supported ground breaking campaigns such as Be Clear on Cancer and FAST for local communities.