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Campaign Resource Centre

The Public Health England Campaign Resource Centre has everything you need to deliver our award-winning marketing campaigns on a local level.

What we do

Our overall ambition is to:

We want to help create a world in which millions more people are engaged with their health, in an environment that is increasingly conducive to healthy living, supported by the NHS, schools, charities, retailers, the media and other trusted organisations’

Public Health England (PHE) has a strong record of using social marketing to change the public’s behaviour with regard to smoking, diet, exercise and many other lifestyle behaviours. Our Marketing Strategy 2017-2020 describes how we will apply marketing to support the objectives of England’s public health system and PHE’s Business Plan.

Towards 2020, our work will be underpinned by six principles:

  • we will deploy national marketing to deliver change at scale
  • we will support effective local public health delivery
  • we will work in partnership to build coalitions for change
  • we will innovate to move with our audience
  • we will build on the evidence base
  • we will target our work to reach those who need it more

Our approach will involve:

  • using technology to change behaviour at greater scale and pace, including making the most of digital channels
  • building on, and contributing to, the evidence base for key public health challenges
  • creating enduring – and evolving – brands at the heart of people’s daily lives
  • delivering innovative commercial and third sector partnerships to expand our reach

Read our marketing strategy