Be Food Smart: pupil campaign pack

Improve the health of your whole school community


  • KS1
  • KS2


  • Mathematics
  • Science
  • English
  • PSHE

What's this for?

Find out how to develop your own pupil-led Be Food Smart campaign. This is great follow-on activity to the Be Food Smart: assembly presentationKS1 lesson plan and KS2 lesson plan.

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Learning objectives

After running the campaigns, pupils will be able to

  • know how to carry out research to gather data
  • understand how to communicate key messages effectively
  • understand how to find out what's in their food – using labels or the Be Food Smart app
  • explain how to use that information to make healthier choices

In the classroom

The Be Food Smart pupil campaign pack encourages pupils to share ideas and motivate each other to make healthier choices.

The resources are flexible, fun and help embed the learning from the other Be Food Smart resources. They work in class, or for a lunchtime or after-school club.

The pack includes:

  • Our Campaign – teacher guide: ideas for how to approach your campaign, whether it's big or small
  • Our Campaign – pupil guide: helps older pupils run their own campaign more independently

Developing your own school campaign can strengthen links with parents and improve the health of your whole school community.

It also helps schools meet statutory duties to promote children's health and wellbeing and help them understand how to keep themselves healthy.

"The Food Smart advertising Campaign is very appealing. It's pupil-led, which celebrates what they know or have learned. It means children collaborating and being active learners."

Sandra Small, KS1/2 teacher


Supports the English, mathematics, science and PSHE curricula

KS1 English:

  • Ask relevant questions to extend their understanding and knowledge
  • Articulate and justify answers, arguments and opinions
  • Participate in discussions, taking turns and listening to what others say
  • Give well-structured descriptions, explanations and narratives for different purposes, including for expressing feelings
  • Select and use appropriate registers for effective communication

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Try this

Harness the 'pupil voice' by recruiting some pupil champions to take the lead with your campaign. Older pupils could work with younger pupils in peer-led learning sessions.